Pursuit Attractions (PRSU) Soars 3.78% on Analyst Buy Rating

Pursuit Attractions (PRSU) shares surged 3.78% today, reaching their highest level since April 2025 with an intraday gain of 5.08%.

The strategy of buying PRSU shares after they reach a recent high and selling them a week later resulted in a significant underperformance compared to the benchmark. Over the past five years, the strategy delivered a return of -32.63%, while the benchmark returned 0.59%. The strategy had a maximum drawdown of -39.04% and a Sharpe ratio of -1.38, indicating a high risk and substantial loss. The volatility was 40.30%, which further highlights the strategy's riskiness.

Pursuit Attractions has recently garnered attention from analysts and investors alike. Lucid Capital initiated coverage on the company with a Buy rating, highlighting its potential as a pure-play tourism company with significant earnings growth, particularly driven by its Canadian Rockies assets. Analyst Alex Fuhrman set a price target of $45, reflecting optimism about the company's future prospects.

Additionally, Pursuit Attractions & Hospitality has entered into a share purchase agreement with Inversiones Turísticas Arenal. This strategic move suggests potential expansion or partnerships that could further bolster the company's market position and financial performance.

The positive market sentiment towards leisure and recreation stocks has also contributed to the upward trend in PRSU's stock price. With solid demand, easing trade tensions, and booming bookings, the sector is experiencing a surge in interest, which bodes well for Pursuit Attractions' future performance.