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Purple Innovation, Inc. shares rise 10.58% premarket after Dodge showcases new 2026 muscle lineup.
ByAinvest
Friday, Aug 15, 2025 7:45 am ET1min read
Purple Innovation, Inc. rose 10.58% in premarket trading. The company's stock price increase may be attributed to Dodge showcasing its new 2026 muscle lineup at the Woodward event, which includes the 550-horsepower SIXPACK-powered 2026 Dodge Charger Scat Pack and the 670-horsepower, all-electric Dodge Charger Daytona Scat Pack. These new models are expected to drive significant interest and sales, potentially boosting Purple Innovation's revenue and market position.
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