Puregold Expands in Zamboanga with New Store, Boosting Local Economic Growth

Puregold Price Club Inc. has embarked on an ambitious expansion strategy with a significant allocation of P1.9 billion to bolster its nationwide presence, focusing notably on the opening of its first store in Zamboanga del Norte. As of July 26, 2025, the retail giant inaugurated its latest outlet in the town of Sindangan, marking the company's entry into this region already experiencing steady economic growth in sectors such as food and services.

Puregold's president, Ferdinand Vincent Co, expressed optimism regarding Zamboanga del Norte's market potential and emphasized the company's commitment to stimulating local economic advancement. Recognizing opportunities beyond entering the retail market, Co highlighted Puregold’s role in boosting the micro, small, and medium-sized enterprises (MSMEs) sector by providing resources aimed at empowering local businesses, including sari-sari stores and food stalls.

A cornerstone of Puregold’s initiative is the introduction of the Tindahan ni Aling Puring program, tailored to support MSMEs through a range of benefits such as loyalty and membership opportunities. This program offers free training, educational seminars, and access to beneficial financial tools and competitively priced goods, ensuring that local entrepreneurs benefit from the resources necessary for growth and sustainability.

The new Zamboanga del Norte store is the latest addition to Puregold’s growing network, representing the 17th store launched this year. The company anticipates further expansion within Northern and Southern Luzon, Visayas, and Mindanao, with plans to establish eight more outlets. The expansion program is part of Puregold’s broader strategy to increase its footprint across the Philippines, leveraging its more than 500 existing branches as pillars of community engagement and commercial activity.

As Puregold continues to commit significant resources to expansion, its financial performance reflects encouraging results, with net income rising 6.5 percent to P2.64 billion in the first quarter of 2025. This growth underscores the viability of its aggressive investment in both infrastructure and community-centric programs, connecting business success with social progress.

In parallel developments within Zamboanga, the province showcases various initiatives underscoring community and governance advancement. Efforts in the local region are aimed at enhancing security and community involvement, illustrating a comprehensive approach to regional development that complements Puregold's economic contributions.

Despite certain challenges, such as security incidents, Zamboanga remains a thriving hub where community engagement blends with cultural vibrancy. The province fosters resilience through programs spanning military preparedness, environmental efforts, and cultural showcases, such as local talent auditions and international participation in entertainment events.

The interplay of business investment, community empowerment, and cultural enrichment in Zamboanga creates a dynamic environment poised for continued growth. Puregold's strategic entry marks a significant milestone in the area's progression, aligning business expansion with regional development goals and community prosperity.