Pure Storage (PSTG) Rises 5.82% on Analyst Upgrades, Strong Q2 Earnings Fuel Optimism
Pure Storage (PSTG) rose 0.38% on September 16, 2025, marking two consecutive days of gains and a 5.82% rise over the past two days. The stock hit its highest level since September 2025, with an intraday surge of 1.44%, signaling renewed investor confidence in the data storageDTST-- firm.
The upward momentum is fueled by a series of analyst upgrades, with major institutions raising price targets. BarclaysBCS--, Morgan StanleyMS--, and CitigroupC-- increased their price targets to $70, $72, and $81, respectively, reflecting optimism about Pure Storage’s market positioning. Citigroup and EvercoreEVR-- ISI assigned “Buy” or “Outperform” ratings, reinforcing a “Moderate Buy” consensus among 14 analysts. These revisions highlight expectations of sustained demand for enterprise storage solutions amid AI and cloud computing trends.
Strong Q2 2025 earnings further bolstered the stock’s performance. The company reported $0.43 earnings per share, exceeding estimates by $0.04, and revenue of $861 million, a 12.7% year-over-year increase. Profitability metrics, including a 4.15% net margin and 11.34% return on equity, underscored efficient cost management and operational strength. Analysts praised the results as validation of Pure Storage’s strategy to expand its software-driven storage platform.
Institutional investors have also signaled confidence through increased holdings. Vanguard Group, T. Rowe Price, and William Blair significantly raised their stakes, while Norges Bank initiated a new position. These moves, which now account for 83.42% institutional ownership, indicate long-term growth expectations and align with the company’s focus on hybrid cloud integration and AI-driven solutions.
Pure Storage’s strategic expansion of its FlashBlade and FlashArray product lines has strengthened its competitive edge. The company’s Purity software platform, offering real-time data reduction and multi-protocol support, positions it to capitalize on enterprise demand for scalable storage. With the data storage market growing due to AI and big data adoption, Pure StoragePSTG-- is well-aligned to benefit from industry tailwinds.
While risks such as competitive pressure and valuation concerns remain, the firm’s strong earnings, institutional backing, and analyst optimism suggest these challenges are being effectively managed. The stock’s technical indicators and alignment with cloud-native trends further support its upward trajectory, making it a key player in the evolving data storage landscape.

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