Pure Storage named Leader in Gartner Magic Quadrant for Enterprise Storage Platforms.

• Pure Storage recognized as Leader in Gartner Magic Quadrant for Enterprise Storage Platforms • Positioned highest in execution and furthest in vision for 12th consecutive year • Enterprise storage platforms defined as block, file, and object storage workloads and use cases • Pure Storage Platform delivers unmatched agility and risk reduction with unified storage and flexible as-a-service experience.

Pure Storage (NYSE: PSTG) has been named a Leader in the 2025 Gartner Magic Quadrant for Enterprise Storage Platforms, marking its twelfth consecutive year as a Leader in Gartner Magic Quadrant reports. The company achieved the highest position in both execution and vision [1].

The Pure Storage Platform delivers an Enterprise Data Cloud (EDC) that unifies data management across on-premises, public cloud, and hybrid environments. Key 2025 innovations include enhanced automation through Pure Fusion, expanded FlashArray and FlashBlade offerings for high-performance workloads, and strengthened security features including integrations with Rubrik and CrowdStrike [1].

The company maintains a 4.9 out of 5 rating on Gartner Peer Insights, with 98% of reviewers willing to recommend their solutions. Pure Storage's Gartner leadership position and highest ranking highlights market dominance and technology advantage in enterprise storage [1].

Pure Storage's recognition as a Leader in the 2025 Gartner Magic Quadrant for Enterprise Storage Platforms—positioned highest in execution and furthest in vision—represents a significant competitive advantage in the enterprise storage market. This marks their twelfth consecutive year as a Leader in Gartner's evaluations, demonstrating remarkable consistency in an industry known for rapid technology shifts [1].

The company's positioning in this new Enterprise Storage Platforms category is particularly notable as it reflects the broadening scope of Pure's offerings across block, file, and object storage workloads. Their Enterprise Data Cloud (EDC) approach directly addresses the challenge of data fragmentation that's been amplified by explosive AI-driven data growth [1].

From a technical perspective, Pure's platform innovations in 2025 stand out in three critical areas: (1) automation through Pure Fusion for unified resource management, (2) performance scaling through next-generation FlashArray and FlashBlade offerings, and (3) enhanced security through strategic integrations with cybersecurity leaders Rubrik and CrowdStrike. The extended object support to FlashArray creates a unified architecture that eliminates the traditional silos between block, file, and object storage—a significant architectural advantage [1].

The impressive 4.9/5 customer rating on Gartner Peer Insights with a 98% recommendation rate across nearly 700 reviews validates that Pure's technical advantages are translating to real-world customer satisfaction. This combination of industry recognition, technical innovation, and customer validation strengthens Pure Storage's competitive positioning against legacy storage providers who typically struggle with complex, siloed architectures and less favorable customer experiences [1].

References:
[1] https://www.stocktitan.net/news/PSTG/pure-storage-named-a-leader-in-the-2025-gartner-magic-quadrant-tm-4ed2qs109t90.html
[2] https://www.marketscreener.com/news/pure-storage-named-a-leader-in-the-2025-gartner-magic-quadranta-for-enterprise-storage-platforms-ce7d59d9dd8af120