Pure Protein Partners with Fruity Pebbles, Cocoa Pebbles, and Frank's RedHot to Launch Line of Nostalgic Flavors at Walmart

Pure Protein has partnered with Fruity Pebbles, Cocoa Pebbles, and Frank's RedHot to launch a line of nostalgic flavors. The new products include Fruity Pebbles Protein Bars, Cocoa Pebbles Protein Bars, and Frank's RedHot Popped Crisps. These items are now available at Walmart stores, Walmart.com, and PureProtein.com, with expanded distribution to come. Each product offers a unique flavor profile with a high protein content and is gluten-free.

Pure Protein, a leading brand in the sports and active nutrition sector, has recently announced a significant partnership with Fruity Pebbles, Cocoa Pebbles, and Frank's RedHot. The collaboration aims to introduce a line of nostalgic, protein-packed snacks that cater to consumers' desire for flavorful and nutritious options.

The new products, including Fruity Pebbles Protein Bars and Cocoa Pebbles Protein Bars, are now available at Walmart stores, Walmart.com, and PureProtein.com. Each bar delivers 20g of protein with less than 4g of sugar and under 200 calories, making them a popular choice for health-conscious consumers. Additionally, the bars are gluten-free, ensuring they cater to a wide range of dietary needs [2].

Another exciting addition to the Pure Protein lineup is the Frank's RedHot Popped Crisps. These crunchy, spicy snacks are perfectly coated with the unmistakable flavor of Frank's RedHot and are vegan and gluten-free. Each bag packs 12g of protein, offering a unique blend of taste and nutrition [2].

These partnerships highlight Pure Protein's commitment to redefining flavor in the protein market while making everyday nutrition more enjoyable. The company aims to tap into the trend of "newstalgia," bringing classic tastes to protein products in innovative formats [2].

Pure Protein's Senior Brand Director, Alex Fishman, expressed his excitement about the new launches, stating, "These exciting partnerships represent a significant moment for the Pure Protein brand as we continue to push the boundaries of flavor profiles within our high-protein snacks" [2].

For more information on these new launches and all things Pure Protein, visit PureProtein.com and follow Pure Protein on Instagram via @officialpureprotein [2].

References:
[1] The Impulsive Buy. (2025, August 7). Spotted 8-7-2025. Retrieved from https://www.theimpulsivebuy.com/wordpress/2025/08/07/spotted-8-7-2025/
[2] PR Newswire. (2025, August 12). Pure Protein announces major licensing partnerships with Fruity and Cocoa Pebbles and Frank's RedHot to launch line of nostalgic flavors at Walmart. Retrieved from https://www.prnewswire.com/news-releases/pure-protein-announces-major-licensing-partnerships-with-fruity-and-cocoa-pebbles-and-franks-redhot-to-launch-line-of-nostalgic-flavors-at-walmart-302527120.html