PURE Bioscience, Inc. (OTCQB: PURE), a pioneer in non-toxic antimicrobial solutions, has recently announced a comprehensive rebranding campaign in collaboration with Greenville (bbG). This strategic move aims to strengthen the company's market presence and better reflect its dedication to advancing antimicrobial and disinfection solutions for the food and beverage industry. The new brand identity, unveiled at the start of an extensive rebranding initiative, is designed to resonate with existing customers and new audiences, emphasizing PURE's mission of delivering a new generation of effective and powerful cleaning and disinfection solutions.

The refreshed brand identity features a minimalist logo combining a wordmark with a molecular-inspired icon, representing the silver dihydrogen citrate (SDC) molecule through three interconnected circles that also form a 'p' shape. This design subtly reinforces the brand identity of being clean and sophisticated, while the molecular icon embodies the brand's essence and highlights the Company's innovative silver-based antimicrobial technology. The new logo and visual identity were developed by bbG, a full-service design agency known for its creative strategies and impactful branding solutions.

PURE's commitment to innovation and sustainability in the food and beverage industry is evident in the following quotes:

* Robert Bartlett, Chief Executive Officer at PURE, stated, "As we continue to innovate and push boundaries in the food and beverage industry, our new branding will help us communicate our vision more effectively to our stakeholders."
* Evan Barnes, founder of bbG, noted, "PURE’s dedication to innovation and sustainability guided our creative process. We believe the new brand identity reflects the Company’s values and positions them strongly for future growth in their market space."

The new brand identity aligns with PURE's long-term strategic goals by effectively communicating the company's commitment to innovation and sustainability in the food and beverage industry. The refreshed brand identity is designed to resonate with existing customers and new audiences, emphasizing PURE's mission of delivering a new generation of effective and powerful cleaning and disinfection solutions.



PURE Bioscience's focus on food safety is further emphasized in the following statement:

* "PURE focuses on developing and commercializing our proprietary antimicrobial products, primarily in food safety. We provide solutions to combat the health and environmental challenges of pathogens and hygienic control."

The new logo and visual identity of PURE Bioscience reflect the company's innovative silver-based antimicrobial technology in several ways:

1. Molecular-inspired icon: The new logo features a molecular-inspired icon, which is a visual representation of the silver dihydrogen citrate (SDC) molecule. This icon embodies the brand's essence and highlights the Company's innovative silver-based antimicrobial technology (Bartlett, 2025).
2. Three interconnected circles: The molecular-inspired icon consists of three interconnected circles, symbolizing the SDC molecule. This design element emphasizes the Company's commitment to cutting-edge scientific advancements in antimicrobials and disinfection (Bartlett, 2025).
3. Subtle formation of "p": The design of the new logo subtly forms the shape of "p," which reinforces the brand identity of being clean and sophisticated. This aspect of the logo aligns with PURE's mission to deliver a new generation of effective and powerful cleaning and disinfection solutions (Bartlett, 2025).

These elements in the new logo and visual identity effectively communicate PURE's innovative silver-based antimicrobial technology and commitment to providing safer, effective solutions across various industries.

In conclusion, PURE Bioscience's new brand identity reflects the company's commitment to innovation and sustainability in the food and beverage industry. The refreshed brand identity, developed by bbG, is designed to resonate with existing customers and new audiences, emphasizing PURE's mission of delivering a new generation of effective and powerful cleaning and disinfection solutions. The new logo and visual identity effectively communicate PURE's innovative silver-based antimicrobial technology and commitment to providing safer, effective solutions across various industries.