PURE Bioscience and Hydrite Chemical Company: A Strategic Partnership for Market Expansion

PURE Bioscience, Inc. (OTCQB: PURE), a leading innovator in antimicrobial products, has recently announced a multi-year distribution agreement with Hydrite Chemical Company. This strategic partnership aims to enhance the availability of PURE's innovative products across various markets, providing customers with greater access to effective antibacterial solutions. The agreement, which focuses on the distribution of PURE Hard Surface disinfectant in the dairy and plant-based protein processing market, is expected to strengthen PURE's market position and further enhance Hydrite's offerings.

Hydrite, a top-tier provider of complete solutions for food processing and other markets, shares PURE's commitment to innovation and customer satisfaction. The partnership will enable Hydrite to offer PURE Hard Surface disinfectant to its extensive customer base in the dairy processing and plant-based protein sectors. This strategic move will not only expand PURE's market reach but also provide customers with a more comprehensive range of products and services tailored to their specific needs.

PURE Hard Surface disinfectant, an EPA-registered food contact surface sanitizer and disinfectant, is formulated to rapidly eliminate food-borne pathogens. The product's broad-spectrum efficacy, combined with its non-toxic and stabilized silver ion complex, makes it an ideal solution for food safety and sanitation in the dairy and plant-based protein processing industries. The partnership with Hydrite will allow PURE to leverage Hydrite's established distribution network and industry expertise to introduce its innovative products to a broader range of customers.

The integration of PURE's SDC technology into Hydrite's portfolio brings several strategic advantages to customers in the food processing and dairy industries. Firstly, it provides them with access to a highly effective and broad-spectrum antimicrobial solution that can rapidly eliminate food-borne pathogens. Secondly, the use of SDC, a non-toxic and stabilized silver ion complex, reduces the risk of chemical exposure to workers and the environment, aligning with the industries' safety and sustainability goals. Lastly, the use of SDC mitigates bacterial resistance by targeting multiple sites within the microbe, making it a more sustainable solution for long-term use.

In conclusion, the strategic partnership between PURE Bioscience and Hydrite Chemical Company brings significant benefits to both parties and their customers. By expanding PURE's market reach and enhancing Hydrite's product portfolio, the partnership enables both companies to better serve their customers and drive revenue growth. The integration of PURE's SDC technology into Hydrite's portfolio enhances the value proposition for customers in the food processing and dairy industries, providing them with a more comprehensive, effective, and sustainable solution for maintaining food safety and hygiene.