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Pump.fun, a meme coin platform built on the
blockchain, has set a new record in the cryptocurrency market by completing one of the fastest and largest Initial Coin Offerings (ICOs) in history. The platform successfully sold 125 billion PUMP tokens, raising an impressive $500 million in just 12 minutes. This achievement highlights the surging interest and investment in the meme coin sector, particularly among large investors, commonly referred to as "whales."The public token sale, which excluded participants from the U.S. and required full Know Your Customer (KYC) compliance, offered 33% of PUMP’s total supply with no lock-up period. The tokens were priced at $0.004 each, and the company had initially aimed to raise $600 million from the offering. The rapid sell-out of the presale indicates a high level of enthusiasm and trust in the Pump.fun platform and its native token, PUMP. This success also suggests that whales are actively seeking opportunities in the meme coin space, despite potential concerns about the long-term prospects of these tokens.
Pump.fun gained prominence in 2024 as the go-to platform for creating Solana-based meme coins. However, with this ICO, the company aims to move beyond meme culture, outlining plans to build a decentralized alternative to mainstream social platforms. The platform's ability to generate significant revenue through memecoin launches demonstrates its potential to build a decentralized social network and foster a vibrant community around its tokens.
Momentum had been building ahead of the July 12 launch. Earlier in the week, Pump.fun acquired Kolscan, a Solana wallet tracker that ranks key opinion leaders (KOLs) based on their trading performance. The new feature will enable users to analyze top investor strategies in real-time, a compelling tool for retail traders seeking to track whale activity. This strategic move further solidifies Pump.fun's position in the market and enhances its platform to attract more investors.
Several whales placed large bets ahead of the ICO. According to Lookonchain data from July 12, three major wallets deposited around $7 million USDC into Hyperliquid, opening long positions on PUMP. One of these whales, known for turning a $1.19 million investment in Official Trump (TRUMP) into $438 million, created a new wallet and deposited $1 million USDC into the PUMP presale. Not all bets were bullish, however. Another whale reportedly shorted PUMP using $8 million USDC at 2x leverage. By press time, the position was sitting on an unrealized loss of $800,000, with a looming liquidation price of $0.008513.
With the ICO and market sentiment broadly bullish, all eyes are on how PUMP will perform in the days ahead. The rapid sell-out of the PUMP token presale and the involvement of prominent whales indicate a strong appetite for meme coins among large investors. This trend is likely to continue as more platforms and tokens enter the market, driven by the potential for high returns and the growing interest in decentralized finance. However, investors should remain cautious and conduct thorough research before participating in ICOs, as the meme coin market is known for its volatility and speculative nature.

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