Pump.fun Launches PUMP Token Sale Raising $600 Million Despite 92% Revenue Drop

Pump.fun, a prominent meme coin ecosystem built on the Solana blockchain, is set to launch its official PUMP token in a public sale starting on July 12, 2025. The sale will offer 150 billion PUMP tokens, priced at $0.004 each, representing 15% of the total supply of 1 trillion tokens. This public sale is expected to raise approximately $600 million, with the overall valuation of the project estimated at $4 billion.

The sale will be conducted through Gate.com, a major cryptocurrency exchange, and will remain open for up to 72 hours or until the allocation is exhausted. The tokens will be sold on a first-come, first-served basis, with no upper limit on the number of tokens an individual can purchase, provided they meet the minimum required purchase amount. This approach aims to ensure broad participation and accessibility for all interested buyers.

Pump.fun has established itself as a leading platform for creating and launching meme coins, with popular tokens such as Fartcoin and Peanut the Squirrel originating from its ecosystem. The platform has generated significant revenue and user engagement, making it one of the most successful crypto apps in the industry. The launch of the PUMP token is anticipated to further drive growth and innovation within the Solana meme coin ecosystem.

The decision to launch the PUMP token comes after months of speculation and rumors within the crypto community. Despite earlier statements from the protocol’s co-founder, Alon Cohen, who had indicated that a token launch was not imminent, the platform has now confirmed the public sale. This move is seen as a strategic step to reward early supporters and attract new users to the Pump.fun ecosystem.

However, Pump.fun has faced a significant drop in its protocol income and fee earnings in recent months. According to on-chain metrics, daily revenue dropped to $533,410 on July 6, with fees generated being less than $922,890—a daily low since March 2025. The platform generated a high of $7.07 million in revenue and fees on January 23, marking a 92% drop in revenue and 86% in fees. This trend of weakness is also evident in monthly data, with June revenues being only $39.08 million, or less than 30% of the January high.

Despite the decline in revenue, the public sale of the PUMP token is expected to generate substantial interest and participation from the crypto community. The innovative approach of Pump.fun, combined with the growing popularity of meme coins, positions the PUMP token as a significant player in the Solana ecosystem. As the sale approaches, the crypto community eagerly awaits the official launch, anticipating the potential impact on the broader meme coin market.