Pump.fun Launches 30-Day $PUMP Token Campaign to Regain Market Share from 84%-Dominant LetsBONK

Generated by AI AgentCoin World
Saturday, Jul 26, 2025 1:56 pm ET1min read
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Aime RobotAime Summary

- Pump.fun plans a 30-day $PUMP token incentive campaign to counter LetsBONK’s 84% market dominance.

- SDK updates suggest daily rewards tied to trading volume, though 1B token/day figure may be placeholder data.

- LetsBONK’s Solana-based BONK ecosystem captured 84% share since July 5, leaving Pump.fun with 12%.

- The initiative mirrors blockchain strategies using liquidity incentives but faces challenges in token value perception.

- SDK changes remain unimplemented, with campaign success dependent on broader adoption beyond token rewards.

Pump.fun, a meme coin launchpad, is reportedly preparing to roll out an incentive campaign designed to reclaim lost market share against rival platform LetsBONK. According to updates to Pump.fun’s software development kit (SDK) observed by researcher Dumpster DAO, the platform is likely implementing a 30-day program that rewards users with $PUMP tokens based on trading volume [1]. The SDK now includes tools for administrators to configure reward parameters and monitor user activity, alongside functions for users to claim their token rewards [1]. Additionally, revisions to the platform’s bonding curve program documentation suggest that trading activity within this system will influence eligibility for incentives [1].

While the total reward allocation remains unconfirmed, a test file in a recent SDK version referenced a potential daily distribution of 1 billion $PUMP tokens. Researchers caution, however, that this figure may be placeholder data and not indicative of the final program parameters [1]. The proposed initiative is seen as a direct response to LetsBONK’s recent gains in market dominance. Data from Dune Analytics indicates that LetsBONK, a platform focused on the Solana-based BONK ecosystem, has captured 84% of the market share since July 5, 2025, leaving Pump.fun with just 12% as of July 25 [1].

The move underscores growing competition in the meme coin launchpad sector, where user engagement and liquidity incentives have become critical differentiators. Pump.fun’s proposed rewards structure mirrors strategies employed by other blockchain platforms to attract and retain traders during periods of high volatility or shifting user preferences. However, the success of such initiatives often hinges on the scale of token distribution and the perceived value of rewards relative to market conditions.

The activation of these features has yet to be confirmed, as Dumpster DAO noted that the SDK updates have not been implemented on the live platform [1]. If launched, the campaign could temporarily boost Pump.fun’s visibility and trading activity, though long-term sustainability will depend on broader adoption trends and the platform’s ability to innovate beyond token-based incentives.

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