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Pump.fun, a leading platform for creating crypto memecoins, has made its first acquisition by purchasing Kolscan, a wallet-tracking platform. This move is part of Pump.fun's strategy to enhance its offerings and drive growth through gamified trading experiences. Kolscan, which monitors the activities of top onchain traders and provides real-time transaction data, will be integrated into Pump.fun's platform to offer users new and improved features.
The acquisition comes as Pump.fun prepares for its Initial Coin Offering (ICO) scheduled for Saturday, aiming to raise $1 billion. The platform has been facing competition from rival memecoin launcher LetsBonk and is looking to bolster its market position with this strategic move. Pump.fun's co-founder, Alon Cohen, emphasized the importance of social insights and gamification in onchain trading, stating that these elements are key to growing the platform's ecosystem.
Pump.fun was instrumental in the revival of memecoins last year, allowing users to create tokens without coding skills. At its peak in January, the platform generated millions of dollars in revenue daily. With the acquisition of Kolscan, Pump.fun plans to improve the reliability and speed of data for tokens, trades, and profit and losses. The platform also aims to make the leaderboard more reflective of real traders' performance rather than just 'key opinion leaders' (KOLs).
Additionally, Pump.fun intends to provide more insights into copy-trading activities and other data points that can shed light on a trader's strategies. This move aligns with Pump.fun's vision to build a social media platform for crypto that can scale to billions of users. The platform has already introduced social media-type features such as livestreaming, which was temporarily shut down due to harmful content but has since been revived with moderation systems in place.
Pump.fun's ICO for its "PUMP" token will have a total supply of 1 trillion tokens, with 330 billion tokens, or 33%, allocated for investors at $0.004 each to target a $1 billion raise. Institutional investors will receive 180 billion tokens, while the public sale will comprise 150 billion PUMP tokens. The ICO offer is banned for investors in the US and UK due to regulatory concerns.

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