Puma's Stock Down 54% YTD, Analysts See Little Recovery Ahead

Puma's stock is down 54% YTD, on track for its worst year on record. Analysts see little recovery over the next 12 months due to US tariffs, discounting, and encroachment from fast-growing rivals like On Holding AG, New Balance, and Hoka. The company's revenue is set to drop by 16% this year, with no return to growth expected until 2027. A potential takeover, including interest from China's Anta Sports Products Ltd., has provided some solace.