PUMA: A Global Leader in Diversity and Inclusion

PUMA, the renowned athletic footwear, apparel, and accessories company, has been recognized as a top employer in 50 countries, reflecting its commitment to fostering a diverse, inclusive, and supportive work environment. This achievement is a testament to PUMA's dedication to creating a culture that values and celebrates the unique perspectives and backgrounds of its employees.

PUMA's diverse workforce is a significant driver of its global success. With employees from 134 countries, representing 2/3 of nationalities, the company benefits from a rich tapestry of ideas, skills, and experiences. This diversity enables PUMA to create products that resonate with consumers worldwide and understand the diverse needs and preferences of its global customer base.

PUMA's commitment to diversity and inclusion is evident in its initiatives and programs. The company has established Employee Resource Groups (ERGs) such as BBOLD (Black and Brown Legends of Diversity) and Moms Squad to support and empower employees from diverse backgrounds. These groups work on projects like "We Are Legends" and "Flourish" to celebrate diversity and increase representation within the company.

PUMA also highlights its commitment to diversity and inclusion during Pride Month by supporting Christopher Street Day in Nuremberg, welcoming a rainbow-colored shipping container, and illuminating its Brand Center with rainbow colors. The company's internal communication platform, SHE MOVES US, features interviews with successful women at the company, inspiring other colleagues and encouraging female employees to take on leadership positions.



PUMA's dedication to diversity and inclusion has not gone unnoticed. The company has been recognized externally for its efforts, with The Financial Times naming PUMA Europe's Leader in Diversity for the second year in a row. This recognition validates PUMA's efforts in creating a diverse, equal, and inclusive company culture, which ultimately contributes to its global success.

PUMA's commitment to diversity and inclusion positively impacts its brand image and customer base. By embracing diversity and inclusion, PUMA appeals to a broader range of customers and fosters customer loyalty and engagement. The company's efforts to create a respectful and supportive workplace where every employee can be their true selves resonate with customers who value authenticity and inclusivity.

In conclusion, PUMA's recognition as a top employer in 50 countries is a reflection of its commitment to fostering a diverse, inclusive, and supportive work environment. The company's diverse workforce drives its global success, and its initiatives and programs demonstrate its dedication to celebrating and empowering employees from diverse backgrounds. PUMA's commitment to diversity and inclusion enhances its brand image and customer base, making it a leader in the athletic footwear, apparel, and accessories industry.