PulteGroup Introduces Del Webb Explore to Cater to Gen X's Diverse Retirement Preferences

PulteGroup's survey finds that 62% of Gen X prefers living in diverse age communities over age-restricted ones as they approach retirement. The company has launched Del Webb Explore, targeting Gen X's unique lifestyle preferences, with 73% of respondents either on the brink of retirement or already retired, citing financial concerns and a desire to continue working.

As Generation X (Gen X) approaches the traditional retirement age, PulteGroup's latest survey reveals a shift in preferences among this demographic. According to the survey, 62% of Gen Xers prefer living in communities that include a mix of different generations and life stages, rather than age-restricted communities [1]. This trend is particularly pronounced among those closest to retirement age, with 66% of respondents aged 53 or older indicating a preference for diverse age communities [1].

In response to these findings, PulteGroup has launched Del Webb Explore, a new generation of active lifestyle communities that cater to Gen X's unique lifestyle preferences. These communities feature resort-style amenities such as activity centers focused on health and wellness, clubhouses with social spaces, hiking trails, sports courts, and pools. Unlike traditional age-restricted communities, Del Webb Explore is open to all ages [1].

The survey also indicates that 73% of Gen X respondents are either ready to retire in a few years, already retired, or ready to retire now, citing financial concerns and a desire to continue working as the main reasons for their decision [1]. This highlights the importance of financial stability and personal fulfillment in retirement planning for Gen X.

PulteGroup's investment in Del Webb Explore and the recent announcement of Del Webb Lost Pines, its first 55+ active adult community in the Austin area in over thirty years, underscores the company's strategic move into the active adult housing sector [2]. These developments target the growing retiree demographic and are expected to support revenue growth as these communities progress toward full buildout in 2026 [2].

In conclusion, PulteGroup's Del Webb Explore is a strategic response to the changing preferences of Gen X as they approach retirement. By catering to their unique lifestyle preferences, PulteGroup is positioning itself to capture a significant share of the active adult housing market.

References:
[1] https://newsroom.pultegroup.com/pultegroup-survey-pondering-60-gen-xs-alternative-streak-still-strong/
[2] https://simplywall.st/stocks/us/consumer-durables/nyse-phm/pultegroup/news/does-pultegroups-phm-new-austin-development-mark-a-turning-p