Pulte Family Office Invests in GrabAGun, Backing the Future of Firearms Retail

The Pulte Family Office has made a strategic investment in GrabAGun, a fast-growing, digitally native retailer of firearms and ammunition, under the ticker symbol CLBR. This move by the prominent family office signals a vote of confidence in the company's innovative approach to firearms retail and its potential for future growth.

GrabAGun, merging with Colombier Acquisition Corp. II (NYSE: CLBR), is set to become a publicly-traded company under the symbol PEW. The company's premier, technology-first, mobile-focused, and scalable eCommerce platform leverages proprietary inventory and order management systems, incorporating AI to streamline the customer journey and enable a seamless user experience. This approach positions GrabAGun as a leading U.S. digital firearms mobile-focused retail platform for the next generation of buyers.

The firearms and ammunition retail market is highly fragmented and growing, with a strong focus on younger, tech-savvy consumers. GrabAGun's focus on this demographic, combined with its robust catalog, shoot now/pay later consumer financing, flexible delivery options, and U.S.-based customer service team, creates a customer-centric model that resonates with modern firearms enthusiasts.

GrabAGun's proprietary technology stack, including AI-driven listings, demand prediction, and automated procurement systems, provides a competitive edge in the market. The company's procurement platform and supplier integrations offer pricing and inventory optimization, further enhancing its position in the industry.

The involvement of Donald Trump Jr. as an advisor and equity holder upon closing adds credibility and star power to the company. His support for GrabAGun aligns with his pro-American values and commitment to protecting the Second Amendment. This endorsement is likely to attract customers who share his political views and support his stance on gun rights.

With revenues of $99.5 million over the last twelve months and positive cash flow, GrabAGun demonstrates strong financial fundamentals. The company's scalable eCommerce platform, proprietary technology stack, and potential consolidation opportunities in a fragmented market make it an attractive investment for the Pulte Family Office and other institutional investors.



In conclusion, the Pulte Family Office's investment in GrabAGun highlights the company's innovative approach to firearms retail and its potential for future growth. With a strong focus on next-generation customers, proprietary technology, and a customer-centric model, GrabAGun is well-positioned to capture a significant share of the growing firearms and ammunition retail market. The involvement of Donald Trump Jr. further enhances the company's credibility and appeal to customers who share his political views. As the company prepares for its public listing, investors should take note of its strong financial performance and potential for future success.