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Pudgy Penguins has announced strategic partnerships with global brands to drive mainstream adoption of its Web3 IP. Collaborations with Manchester City Football Club and MapleStory N include co-branded merchandise and gaming events, blending digital and physical assets. These initiatives aim to create new markets and expand the platform's utility beyond traditional crypto-native audiences
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The
team is also developing the Abstract blockchain, a ZKsync-based layer-2 solution designed to enhance NFT utility and scalability. This project aims to position Pudgy Penguins as a more functional platform beyond speculative trading, with potential applications in gaming and digital collectibles .The U.S. Securities and Exchange Commission (SEC) has extended its review period for the PENGU ETF, which includes 80–95% tokens and 5–15% NFTs. The regulatory delay introduces uncertainty into the market and is reshaping investor behavior. Prediction markets indicate that most participants do not expect the PENGU ETF to be approved before October
. This delay highlights the SEC's cautious approach to unconventional financial instruments involving NFTs and may influence how similar products are evaluated in the future .Pudgy Penguins' native token, PENGU, has surged 47% in 2026, driven by brand activations and retail expansions. However, the SEC's delayed decision on the hybrid PENGU ETF has introduced regulatory uncertainty, causing a 6% price drop. Institutional buying activity remains strong, with Digital Finance Group and other funds accumulating the token
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