Pudgy Penguins Forges Strategic Partnership with Manchester City to Expand Mainstream Legitimacy

The Pudgy Penguins project has formed a high-profile partnership with English Premier League football club Manchester City to create a co-branded merchandise line. This collaboration is designed to merge digital IP with physical products, reinforcing Pudgy Penguins' position in mainstream culture while expanding its global reach. The initiative emphasizes the integration of Web3 with traditional retail, signaling a growing trend in the NFT space. As noted

The co-branded merchandise line is available exclusively to individuals aged 18 and older, aligning with responsible marketing standards and current regulatory trends. This approach reflects a broader industry shift toward integrating digital collectibles with tangible products, ensuring a sustainable revenue stream for both Pudgy Penguins and Manchester City. According to industry experts