Pudgy Penguins Expands into Web3 Gaming with Strategic Partnership

Pudgy Penguins has launched a Web3 mobile game, "Pudgy Party," in partnership with Mythical Games. The game expands Pudgy Penguins into the gaming sector and leverages NFT integration for player engagement. The launch is expected to impact the gaming industry and NFT market dynamics. Financial details remain undisclosed, but the collaboration suggests significant resource allocation.

Pudgy Penguins has expanded its reach into the gaming sector with the launch of "Pudgy Party," a Web3 mobile game developed in partnership with Mythical Games. The game, which was announced on July 2, 2025, is a lighthearted party-royale title set in a world of fast-paced mini-games, featuring a cast of recognizable Pudgy Penguins characters with distinct traits, powers, and personalities. The game does not include the PENGU token at launch, but the developers are exploring ways to integrate it and other tokens in the future [1].

"The heart of Pudgy Penguins has always been about connection and spreading good vibes," said Luca Netz, CEO of Pudgy Penguins. "Bringing our beloved, viral characters to life in a mobile multiplayer game is an exciting step forward in our mission to create joyful, meaningful experiences for our growing global community" [1].

Pudgy Party is free to download on iOS and Android and follows Pudgy Penguins' launch of its desktop-based Pudgy Worlds game, Solana-based PENGU token, and the rollout of its penguin plushies and other collectibles in Walmart stores last year. The game features customization options for penguin characters, seasonal events, meme-inspired costumes, and global leaderboards. These features aim to combine party-game charm with blockchain-powered ownership and community-driven play [1].

The launch of Pudgy Party is expected to impact the gaming industry and NFT market dynamics. The game leverages NFT integration for player engagement, allowing players to customize their penguins with outfits, emotes, and collectibles. Some items are non-tradable, while others are limited-edition and tradable via Mythical's marketplace. Players can mint, upgrade, and fuse rare items into NFTs on Mythical's EVM-compatible Polkadot parachain, Mythos Chain [1].

The collaboration between Pudgy Penguins and Mythical Games suggests significant resource allocation. Mythical Games is known for its work on the FIFA Rivals game, and its partnership with Pudgy Penguins indicates a strategic move to expand into the Web3 gaming sector. The game's launch coincides with Pudgy Penguins' exploration of integrating tokens like PENGU and MYTH into the game, which could drive further engagement and value creation within the ecosystem [1].

Financial details of the Pudgy Party launch remain undisclosed, but the collaboration and the game's features suggest a substantial investment. The game's success could have implications for both the gaming industry and the NFT market, potentially driving further adoption and innovation in Web3 gaming.

References:
[1] https://www.theblock.co/post/368590/pudgy-penguins-mythical-games-launch-pudgy-party-web3-mobile-game