Pudgy Penguins Expands Offline: 2M Toys Sold, Pez Collaboration

Pudgy Penguins, the popular digital collectibles brand, is set to make waves in the traditional retail sector with a series of exciting announcements. CEO Luca Netz has revealed that the company is expanding into the traditional IP business, with plans to open several offline retail stores across South Korea. This strategic move aims to enhance the brand's visibility and solidify its market presence.

In addition to its expansion into the physical retail space, Pudgy Penguins has also secured a collaboration with Candy Pez, a well-established Austrian confectionery brand. This partnership further underscores the company's commitment to augmenting its market presence through strategic alliances.

Pudgy Penguins' sales performance has been nothing short of impressive. The company sold over 2 million Fat Penguin toys last year, with a record-breaking month in December 2024, during which approximately 400,000 toys were sold. This remarkable achievement is a testament to the brand's growing popularity and consumer demand.

The company's success can be attributed to its well-structured team, which currently comprises 65 members. The team is strategically divided between the crypto and IP sectors, with 20 members dedicated to crypto and 45 focused on intellectual property. This clear division of labor has contributed to a better business balance and optimized operational flow.