PubMatic and Butler/Till Test Fully Autonomous Agentic Campaign with Geloso Beverage Group, Achieving 5.5x Cost Savings

PubMatic and Butler/Till ran a fully autonomous, end-to-end agentic campaign for Geloso Beverage Group, reducing buy-side supply chain costs by 5.5x. The campaign was planned and implemented by AI agents using PubMatic's AgenticOS platform and achieved a 98% video completion rate and 40% more impressions than planned. The test demonstrates the potential of agentic AI in media buying, addressing concerns around efficiency, reach, and transparency.