A Public Company Bets Big on Toncoin’s Future With 8.5% Stake

Toncoin, the native token of The Open Network (TON), has recently gained significant attention following major developments in institutional investment and market dynamics. Verb Technology, a Nasdaq-listed company soon to rebrand as Ton Strategy Company, has acquired $713 million worth of TON tokens, representing approximately 8.5% of Toncoin’s circulating supply. This strategic move positions the company as the first publicly traded entity to maintain a dedicated TON treasury. The acquisition was made possible through a $558 million private placement in early August, which has brought the firm’s total treasury assets to $780 million, including $67 million in cash reserves [2].

The TON blockchain, which powers the Web3 infrastructure for Telegram’s encrypted messaging platform, currently has a circulating supply of 2.6 billion tokens. Verb Technology initially aimed to acquire over 5% of TON's circulating supply but surpassed this target by a significant margin. The company’s leadership, including Executive Chairman Manuel Stotz—who previously served as TON Foundation president—has emphasized the long-term economic benefits of holding substantial token reserves, aiming to strengthen the TON ecosystem's financial stability [2].

The move to rebrand as Ton Strategy Company (TSC) marks a dramatic shift in Verb’s business model. The company now operates as the first publicly listed firm to adopt Toncoin as its primary treasury reserve asset. The transition was supported by over 110 institutional and crypto-native investors, including notable names like Kingsway Capital, Blockchain.com, and Ribbit Capital [3]. The oversubscribed private placement, priced at $9.51 per share, highlights growing investor confidence in the TON ecosystem and its integration with Telegram’s expansive user base.

Toncoin’s market value has shown relative resilience despite the large institutional accumulation. As of the latest data, the token is trading at $3.12, representing a decline of 42.79% over the past year from its all-time high of $8.23 [1]. The market cap stands at $8.02 billion, with a 24-hour trading volume of $196.21 million. TON has also demonstrated a 0.22% dominance in the broader cryptocurrency market, indicating its growing but still niche influence [1].

The market response to Verb’s transformation has been robust, with shares surging by 200% in a single trading session following the announcement [3]. This sharp increase reflects a broader trend of investor enthusiasm for equities with strong ties to the cryptocurrency sector. TSC is now led by Veronika Kapustina as CEO and Sarah Olsen as CFO, with strategic backing from crypto and finance industry leaders. The company’s new model is seen as a potential blueprint for future publicly listed firms seeking to blend Web3 growth with traditional investor accessibility.

By acquiring a substantial stake in Toncoin and planning to generate returns through staking and long-term holding, TSC aims to establish itself as a major institutional player in the TON ecosystem. The firm’s approach is built on the expectation of sustainable yields from TON, driven by its role in supporting Telegram’s decentralized services, including ad payments, tokenized usernames, and integrated Mini Apps [3]. As traditional financial institutions increasingly engage with blockchain technology, TSC’s model could signal a broader shift in the adoption and management of digital assets within mainstream finance.

Source:

[1] Toncoin Price, TON Price, Live Charts, and Marketcap (https://www.coinbase.com/price/toncoin)

[2] Verb Technology Acquires $713M in Toncoin for Strategic ... (https://coinmarketcap.com/academy/article/verb-technology-acquires-dollar713m-in-toncoin-for-strategic-pivot)

[3] Verb Technology Raises $558M to Power TON Strategy ... (https://bitcoinist.com/verb-raises-558m-power-strategy-and-boost-toncoin/)