Why Did PSQ Holdings Soar 13.07%? Digital Asset Strategy

On May 27, 2025, PSQ Holdings surged 13.07% in pre-market trading, driven by its strategic focus on innovation and cost management.

PSQ Holdings has announced its plan to explore a Digital Asset Treasury Strategy as part of its fintech roadmap. This strategy involves potentially allocating a portion of its treasury into digital assets like Bitcoin and stablecoins to diversify reserves and enhance capital efficiency. The company aims to integrate stablecoins into its ecosystem to transform payment systems and boost its fintech offerings. This move positions PublicSquare as a leader in financial innovation, aligning with the growing trend of institutional adoption of digital assets.

PublicSquare, operating as PSQ Holdings, Inc., is a marketplace and payments ecosystem that emphasizes values such as life, family, and liberty. It operates through three segments: Financial Technology, Marketplace, and Brands. The Financial Technology segment includes Credova, a consumer financing and payments company. The Marketplace segment aims to help consumers make value-driven purchases, while the Brands segment includes EveryLife, a premium direct-to-consumer baby products company.