PSG Integrates Bitcoin into Treasury Holdings, Pakistan Creates Strategic Reserve

Paris Saint-Germain (PSG), a top-tier football club, has made history by becoming the first major sports institution to integrate Bitcoin (BTC) into its treasury holdings. The club converted a portion of its fiat currency reserves into Bitcoin, marking a significant shift in how prominent organizations view digital assets. Pär Helgosson, PSG’s Head of Web3 and Metaverse, confirmed the move, stating that Bitcoin is now part of the club’s long-term digital strategy and remains on its balance sheet. This decision positions PSG at the forefront of Bitcoin adoption within the sports industry, as the club also supports ventures in the Bitcoin space through PSG Labs, helping startups reach global markets.

In a parallel development, Pakistan has announced the creation of a government-led Bitcoin Strategic Reserve. Bilal Bin Saqib, head of the national crypto council, revealed this initiative during the Bitcoin 2025 conference. The country aims to follow a similar path to the U.S. in digital finance, signaling a policy reversal from its earlier opposition to crypto legalization. Pakistan’s new strategy includes plans to utilize surplus energy for Bitcoin mining and attract foreign capital through a digital asset framework. The government has been laying the groundwork for this shift since early 2025 through the proposed National Crypto Council.

These moves by PSG and Pakistan reflect a broader trend toward integrating Bitcoin into core financial systems. The adoption of BTC as a treasury asset by both public and private entities is shifting market dynamics. As more institutions formalize Bitcoin reserves, the digital currency continues its evolution from a speculative asset to a strategic financial tool. This shift is driven by both cultural influence and national strategy, marking a new chapter in Bitcoin adoption.

Despite the growing momentum in adoption, Bitcoin’s price has seen a slight decline over the past week. BTC is trading at approximately $106,000, marking a 1.03% decline in 24 hours and a 4.54% drop over seven days. Market analysts suggest that institutional developments like those from PSG and Pakistan could boost long-term BTC confidence, indicating short-term market caution amidst broader volatility.