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On May 21, 2025,
(PRU) saw a significant increase in trading volume, with a turnover of $275 million, marking an 89.27% rise from the previous day. This surge placed at the 371st position in terms of trading volume for the day. However, the stock price declined by 3.84%, marking the second consecutive day of losses, with a total decrease of 5.72% over the past two days.Prudential Financial's stock has underperformed the broader market over the past year and in 2025. The company's shares have declined by 10.1% over the past 52 weeks and by 10.7% year-to-date. This underperformance has been a concern for investors, who are closely monitoring the company's financial health and strategic initiatives.
On May 19, 2025,
analyst Nigel Dally upgraded the price target for Prudential Financial from $108 to $117. This upgrade reflects a more optimistic outlook on the company's prospects, despite the recent stock price decline. The new price target indicates a potential upside of 9.6% from the current stock price, providing a glimmer of hope for investors.Analysts' ratings for Prudential Financial are mixed, with 2 rating the stock as bullish, 1 as bearish, and 13 as neutral. This indicates a lack of consensus among analysts regarding the company's future performance. The average price target for PRU is $116, which suggests a potential upside of 9.6% from the current stock price.
Keefe, Bruyette & Woods recently lowered their price target on Prudential Financial from $120.00 to $117.00 and set a "market perform" rating for the company. This adjustment reflects a more cautious outlook on the company's prospects, given the recent stock price decline and the challenging market conditions.

Market Watch column provides a thorough analysis of stock market fluctuations and expert ratings.

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