ProSiebenSat.1 and SES: A Win-Win Partnership for Growth

In a move that underscores the importance of satellite broadcasting in the German and Austrian media landscape, leading entertainment group ProSiebenSat.1 has extended its partnership with SES, the world's leading satellite operator. The multi-year agreement, announced on February 27, 2025, secures the distribution of ProSiebenSat.1's linear HD channels via the HD+ platform and integrates the streaming platform Joyn's content into the HD+ TV app. This strategic alliance not only ensures the reach and accessibility of ProSiebenSat.1's content but also opens up new growth opportunities for both companies.

For ProSiebenSat.1, the extension of the partnership with SES ensures the multi-year distribution of its linear HD channels via satellite, reaching a substantial number of households in Germany and Austria. This agreement secures high reach for the company's advertising customers and maintains the popularity of its free-to-air channels. Nicole Agudo Berbel, Chief Distribution Officer and Executive Vice President Digital Publishing ProSiebenSat.1 Media SE, expressed her satisfaction with the partnership, stating, "Through the new transponder contract, we offer comprehensive reception of all our channels via satellite and secure high reach for our advertising customers."



The integration of Joyn's content into the HD+ TV app is another significant aspect of the partnership. By combining linear TV, streaming, and social media, Joyn offers a unique and comprehensive entertainment experience. This strategic focus allows ProSiebenSat.1 to establish Joyn as a leading free available entertainment platform in the German-speaking region, attracting a broader audience and providing new opportunities for advertising customers. Bert Habets, Group CEO of ProSiebenSat.1 Media SE, emphasized the importance of Joyn's expansion, stating, "We are strongly expanding Joyn."

For SES, the partnership with ProSiebenSat.1 reinforces its position as the leading global content connectivity provider, reaching millions of satellite TV households across Germany. The agreement highlights the importance of satellite broadcasting in delivering high-quality video content to a broad audience. Deepak Mathur, Global Head of Media at SES, expressed his enthusiasm about the partnership, stating, "ProSiebenSat.1’s compelling news, entertainment and sports content plays an integral part of the daily routine in many households in Germany and Austria. This extension underscores the importance of satellite in reliably delivering TV programming to the broadest audiences possible."



In conclusion, the extension of ProSiebenSat.1's partnership with SES is a win-win situation for both companies. The agreement ensures the reach and accessibility of ProSiebenSat.1's content, while also opening up new growth opportunities through the integration of Joyn's content into the HD+ TV app. For SES, the partnership reinforces its position as the leading global content connectivity provider, reaching millions of satellite TV households across Germany. As the media landscape continues to evolve, this strategic alliance will likely provide a solid foundation for both companies to adapt and thrive in the face of changing market conditions.