PROS Holdings: AI-Driven CPQ Leadership in IDC MarketScape

PROS Holdings, Inc. (PRO), a leading provider of AI-powered SaaS pricing and selling solutions, has been recognized as a Leader in the IDC MarketScape: Worldwide CPQ Applications for Commerce 2024-2025 Vendor Assessment. This accolade underscores PROS' strong AI leadership, unique position as an end-to-end platform with advanced pricing capabilities, and deep integration with core partners. It further emphasizes PROS' well-aligned strategy that supports evolving market and customer needs.

According to the IDC MarketScape, CPQ (Configure, Price, Quote) applications are essential for companies to efficiently configure products and services, execute pricing strategies, manage deal construction, and generate quotes for customers. CPQ solutions are particularly crucial in complex B2B sales environments where the accurate tailoring of offerings and pricing to customer needs can significantly impact sales success and operational efficiency.

PROS' approach to CPQ is unique in today's complex B2B sales environment, where the need for efficient and accurate sales processes has never been greater. With robust AI-driven pricing capabilities and a self-service environment, PROS continues to drive product innovation that supports sellers' needs as they embrace multichannel sales strategies and deliver better buyer experiences.

PROS' strengths cited in the IDC MarketScape include:

1. Built for the future, driving AI for CPQ today: PROS is committed to continuing to add more advanced AI features to its CPQ. Customers interviewed for this assessment indicated that the newest version of PROS Smart CPQ appears to be well-suited for agile, future-proofed business. One customer even went on to say, "They’re a very innovative company."
2. Deep integration for Microsoft Dynamics 365 CRM: As a Microsoft Inner Circle Partner and recent Partner of the Year, PROS co-developed its integration with Microsoft. PROS is also co-innovating with Microsoft to ensure PROS Smart CPQ fully harnesses the capabilities of Microsoft's Sales Copilot.
3. Advanced pricing: PROS offers advanced pricing functionality, including the support of many pricing models out of the box, the ability to set pricing that moves with market indices, enabling buy-side price optimization, and support of dynamic pricing based on inventory/supply chain availability.

"We believe being recognized as a Leader in this IDC MarketScape is a testament to our relentless focus on innovation and strength in helping customers solve key challenges that help them outperform the market," says Sunil John, Chief Product Officer, PROS. "PROS Smart CPQ is part of our fully integrated PROS Platform, which delivers the strongest B2B buyer experience regardless of channel. It provides seamless and consistent quoting experiences across existing partners and eCommerce portals, enabling real-time collaborative quoting capabilities and advanced price optimization to fuel profitability."

For more information on the PROS Platform and PROS Smart CPQ, visit pros.com/cpq. To view PROS' latest Analyst Reports, visit pros.com/learn/analyst-reports.

In conclusion, PROS' recognition as a Leader in the IDC MarketScape for AI-Driven CPQ Applications underscores its commitment to innovation, advanced pricing capabilities, and deep integration with core partners. As the B2B sales environment continues to evolve, PROS' AI-powered solutions position it well to support customers in optimizing their sales processes and driving profitability.