PropellerAds Launches Telegram Mini Apps Ads, Targeting Crypto Users

PropellerAds, a global leader in performance-driven advertising solutions, has launched a new advertising format that targets users within Telegram Mini apps. This initiative is designed to tap into Telegram’s rapidly growing ecosystem, offering advertisers unparalleled access to a crypto-oriented audience. The integration of blockchain technology and the rise of Telegram Mini Apps built on the TON blockchain create a powerful new channel for advertisers in the crypto, Bitcoin, and blockchain sectors.

The new feature provides advertisers with immediate access to traffic with strong engagement from users, including those interested in crypto and blockchain. Telegram Mini Apps are lightweight applications hosted within the Telegram messenger, allowing users to access a wide range of services—from crypto wallets to decentralized finance (DeFi) platforms—without leaving the app. PropellerAds’ new advertising solution allows brands to reach this highly engaged audience through ad formats natively integrated into Mini Apps, including interstitial ads, task-list placements, and banners, seamlessly integrated into the Telegram Mini Apps experience.

A key feature of this offering is that the audience is actively engaged with in-app activities, and various ad delivery mechanisms are available—ranging from traditional online advertising formats like interstitial ads to more engagement-driven approaches, such as displaying ads when a user has depleted their in-game lives. This flexibility allows advertisers to choose the most suitable format for their campaign goals. This approach enhances engagement and aligns perfectly with the behavior of crypto users, who are accustomed to earning tokens and rewards through blockchain-based platforms, making engagement-driven formats a natural fit for certain segments of the audience.

PropellerAds’ integration with Telegram Mini Apps offers a new opportunity for advertisers in the crypto and blockchain space. This traffic type provides access to a global audience, including key regions with strong crypto adoption. Unlike traditional channels such as search engines and social media, PropellerAds offers a crypto-friendly moderation process, allowing blockchain-related brands to launch campaigns without the need for dedicated agencies or massive budgets. With a minimum deposit of just $100, advertisers of all sizes can access this high-potential traffic stream.

PropellerAds already provided services for various blockchain-oriented products, including crypto wallets, educational applications for crypto enthusiasts, and Telegram channels. This diverse range of partners demonstrates the flexibility and effectiveness of our platform for the crypto and blockchain industry. The platform’s advanced targeting capabilities ensure that advertisers can connect with the most relevant users. PropellerAds’ CPA-based bidding model further enhances ROI, giving advertisers complete control over campaign performance and budget allocation. Additionally, today’s PropellerAds platform includes almost all the features advertisers are accustomed to in traditional ad networks, such as auto-optimization, CPA-based bidding, retargeting, and smart bidding models powered by machine learning technologies. These tools allow advertisers to fine-tune their campaigns, maximize efficiency, and scale with precision.

Telegram’s ecosystem is uniquely positioned for crypto advertisers. Many Telegram Mini Apps operate on the TON blockchain, meaning users are familiar with crypto wallets and blockchain-based transactions. This creates a highly receptive audience for crypto-related offers, from trading platforms to tokenized rewards programs. PropellerAds’ solution addresses a critical need in the market by providing a seamless advertising channel for Telegram-based crypto projects. Whether promoting a new DeFi app, a DEX, or a blockchain-based game, advertisers can now reach their target audience directly within Telegram’s trusted environment.

PropellerAds’ Telegram Mini Apps traffic offers several advantages tailored to the crypto industry. These include CPA Goal Bidding, which optimizes campaigns to achieve specific cost-per-action targets, ideal for driving wallet sign-ups or token purchases. Advanced Targeting allows advertisers to reach users based on platform, OS, browser, language, and connection type, ensuring precision in audience targeting. Flexible Moderation offers a more streamlined and efficient approval process compared to Telegram’s direct advertising policies. For advertisers looking to expand beyond Telegram’s ecosystem and attract fresh audiences, PropellerAds provides access to additional traffic sources, integrating with broader marketing channels and alternative ad formats to scale campaigns to the maximum, reaching users beyond the in-app environment.

PropellerAds supports multiple pricing models, including CPC, Smart CPC, and CPA Goal, allowing advertisers to choose the option that best suits their campaign objectives. The platform also offers auto-creatives, simplifying ad management and enabling advertisers to focus on strategy and benefit from real-time statistics and advanced automation tools, including auto-bidding and automatic ad placement filtering. These features help streamline campaign management, optimize performance, and maximize ROI. Ad formats are designed like familiar push-and-click styles, ensuring ease of use while delivering high-performance results. This combination of simplicity and innovation makes PropellerAds’ Telegram Mini Apps traffic a must-try for crypto advertisers.