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PROG Holdings's 15min chart shows a bearish KDJ Death Cross, Marubozu.
ByAinvest
Thursday, Sep 11, 2025 12:32 pm ET1min read
Based on the 15-minute chart of PROG Holdings, a KDJ Death Cross and a Bearish Marubozu pattern emerged on November 9, 2023 at 12:30. This indicates a shift in the stock's momentum towards a bearish trend, with a potential for further decreases in the stock price. Sellers currently dominate the market, and the bearish momentum is likely to persist.
Aaron's Holdings Company, Inc. (PRG), a financial technology holding company based in Salt Lake City, Utah, has experienced notable changes in its shareholder structure and analyst sentiment. According to a recent filing with the Securities and Exchange Commission, HSBC Holdings PLC reduced its stake in PRG by 57.0%, selling 24,312 shares and leaving it with 18,373 shares worth approximately $487,000 [1].The reduction in HSBC's holdings comes amid mixed analyst views on PRG. While the stock has received both "buy" and "sell" ratings, a moderate consensus points towards potential growth with a price target of $41.00 [1]. Several other institutional investors have also recently bought and sold shares of PRG. Nuveen LLC acquired a new stake valued at $10,770,000, while Vulcan Value Partners LLC, Wellington Management Group LLP, Allianz Asset Management GmbH, and Quantedge Capital Pte Ltd increased their positions [1].
Aaron's (NYSE:PRG) stock performance has been relatively stable, trading down $0.27 on Friday, September 7, 2023, to hit $35.22. The company's financial health is indicated by a current ratio of 5.71, a quick ratio of 2.82, and a debt-to-equity ratio of 0.89. Its market capitalization stands at $1.39 billion, with a PE ratio of 6.95 and a beta of 1.77 [1].
Analysts have shown varying opinions on PRG. Wall Street Zen upgraded PRG to a "buy" rating, while BTIG Research downgraded it to a "sell" rating with a $24.00 price target. The stock currently has an average rating of "Moderate Buy" and a consensus target price of $41.00 [1].
Additionally, PRG recently announced a quarterly dividend of $0.13 per share, paid on Thursday, September 4, 2023, to stockholders of record on Tuesday, August 19, 2023. The dividend represents an annualized payment of $0.52 and a yield of 1.5% [1].
In light of the recent changes in shareholder activity and analyst sentiment, investors should closely monitor PRG's performance and the broader market trends. The company's financial health and analyst ratings suggest a potential for growth, despite the mixed sentiment.
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