ProductNow Raises $6M to Revolutionize Product Teams with AI-Native Stack
ByAinvest
Tuesday, Jul 15, 2025 8:21 am ET1min read
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Founded by Tript Singh Lamba, a seasoned product executive with extensive experience at Microsoft, Google, and Expedia, ProductNow aims to address a significant gap in the market. While AI has transformed engineering, product workflows remain fragmented, often relying on documents, decks, and meetings. ProductNow seeks to unify these workflows into a single AI-native system that facilitates rapid, aligned, and scalable execution from idea to impact [1].
The platform is designed to amplify human judgment and reduce overhead through AI copilots that integrate seamlessly with existing tools. This agentic approach is intended to bring the AI advantage enjoyed by developers to the rest of the organization, thereby redefining how products are built [1].
Tript Singh Lamba, Founder & CEO of ProductNow, emphasized the platform's potential to address the bottleneck in turning strategy into execution. "With AI accelerating engineering, the real bottleneck is no longer code…it's turning strategy into execution and results," he said [1].
The investment from Sierra Ventures underscores confidence in ProductNow's vision and Tript Singh Lamba's ability to execute it. Tim Guleri, Managing Partner at Sierra Ventures, commented, "This isn't an incremental upgrade, it rewires the core of how products get built. ProductNow gives teams a real-time system of execution…something every product leader has wanted, but no one has delivered. It's a rare kind of platform shift, and Tript has the depth and precision to see it through" [1].
ProductNow's AI-native system is designed around collaborative agents, replacing fragmented tools and manual workflows with intelligent, end-to-end coordination from strategy to execution. The platform is backed by a robust team of investors and operators, including Sierra Ventures, Parameter Ventures, and top MAANG operators [1].
With this funding, ProductNow is well-positioned to make a significant impact in the enterprise product creation space. The company's mission to unify fragmented workflows and accelerate product execution aligns with broader industry trends towards AI-driven automation and efficiency [1].
References:
[1] https://www.morningstar.com/news/accesswire/1048519msn/productnow-raises-6m-to-launch-the-ai-native-stack-for-product-teams
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ProductNow, an AI-native platform, has raised $6 million in seed funding to launch its product team operating system. Founded by Tript Singh Lamba, the platform aims to unify fragmented product workflows, turning business intent into coordinated execution at enterprise scale. The funding round was led by Sierra Ventures, with participation from Parameter Ventures and senior operators from leading cloud, consumer, and AI companies.
ProductNow, an AI-native platform designed to revolutionize product team workflows, has secured $6 million in seed funding. The round was led by Sierra Ventures, with participation from Parameter Ventures and senior operators from leading cloud, consumer, and AI companies [1].Founded by Tript Singh Lamba, a seasoned product executive with extensive experience at Microsoft, Google, and Expedia, ProductNow aims to address a significant gap in the market. While AI has transformed engineering, product workflows remain fragmented, often relying on documents, decks, and meetings. ProductNow seeks to unify these workflows into a single AI-native system that facilitates rapid, aligned, and scalable execution from idea to impact [1].
The platform is designed to amplify human judgment and reduce overhead through AI copilots that integrate seamlessly with existing tools. This agentic approach is intended to bring the AI advantage enjoyed by developers to the rest of the organization, thereby redefining how products are built [1].
Tript Singh Lamba, Founder & CEO of ProductNow, emphasized the platform's potential to address the bottleneck in turning strategy into execution. "With AI accelerating engineering, the real bottleneck is no longer code…it's turning strategy into execution and results," he said [1].
The investment from Sierra Ventures underscores confidence in ProductNow's vision and Tript Singh Lamba's ability to execute it. Tim Guleri, Managing Partner at Sierra Ventures, commented, "This isn't an incremental upgrade, it rewires the core of how products get built. ProductNow gives teams a real-time system of execution…something every product leader has wanted, but no one has delivered. It's a rare kind of platform shift, and Tript has the depth and precision to see it through" [1].
ProductNow's AI-native system is designed around collaborative agents, replacing fragmented tools and manual workflows with intelligent, end-to-end coordination from strategy to execution. The platform is backed by a robust team of investors and operators, including Sierra Ventures, Parameter Ventures, and top MAANG operators [1].
With this funding, ProductNow is well-positioned to make a significant impact in the enterprise product creation space. The company's mission to unify fragmented workflows and accelerate product execution aligns with broader industry trends towards AI-driven automation and efficiency [1].
References:
[1] https://www.morningstar.com/news/accesswire/1048519msn/productnow-raises-6m-to-launch-the-ai-native-stack-for-product-teams

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