Procter & Gamble's Trading Volume Ranks 69th as Stock Faces Mixed Analyst Sentiment and Amazon's Growing Challenge

On July 17, 2025, The's trading volume reached 12.89 billion, ranking 69th in the day's stock market activity. Procter & Gamble (PG) rose by 1.23%, marking two consecutive days of gains, with a total increase of 1.93% over the past two days.

UBS analyst Peter Grom has adjusted the price target for Procter & Gamble (PG) from $186 to $180, while keeping a Buy rating on the company's shares. This revision comes against a backdrop of mixed analyst sentiment and ongoing market pressures.

According to data from GuruFocus, the estimated GF Value for Procter & Gamble in one year is $166.48, suggesting an upside of 8.29% from the current price. The GF Value is calculated based on historical multiples and future performance estimates.

The average price target from 23 analysts is $173.44, with a high estimate of $186.00 and a low estimate of $144.22. This implies an average upside of 12.82% from the current price. The consensus recommendation from 27 brokerage firms is 2.2, indicating an "Outperform" status.

Procter & Gamble's recent stock performance has been impacted by a downgrade from Evercore ISI to an "In Line" rating from "Outperform" due to the growing challenge from Amazon. The firm expects Procter & Gamble's FQ4 earnings report to be impacted by Amazon's market share growth, which now accounts for 50% of all HPC growth in the U.S.

The upcoming FQ4 earnings report on July 29 will provide more insights into Procter & Gamble's ability to navigate these challenges. The stock has shed 6% this year, reflecting investor concerns about the company's ability to maintain growth in the face of increasing competition from online retailers.