Procter & Gamble Stock Ranks 82nd in Trading Volume Amid Market Pressures

On July 18, 2025, The Procter & Gamble Company (PG) saw a trading volume of 11.26 billion, ranking 82nd in the day's stock market activity. The stock closed with a slight decline of 0.33%.

UBS has maintained its Buy rating on Procter & Gamble but has reduced the price target from $186 to $180. This adjustment reflects the mixed analyst sentiment and ongoing market pressures. The estimated GF Value for Procter & Gamble in one year is $166.48, suggesting an upside of 8.29% from the current price. The average price target from 23 analysts is $173.44, with a high estimate of $186.00 and a low estimate of $144.22, implying an average upside of 12.82% from the current price. The consensus recommendation from 27 brokerage firms is 2.2, indicating an "Outperform" status.

Procter & Gamble's recent stock performance has been impacted by a downgrade from Evercore ISI to an "In Line" rating from "Outperform" due to the growing challenge from Amazon. The firm expects Procter & Gamble's FQ4 earnings report to be impacted by Amazon's market share growth, which now accounts for 50% of all HPC growth in the U.S. The upcoming FQ4 earnings report on July 29 will provide more insights into Procter & Gamble's ability to navigate these challenges. The stock has shed 6% this year, reflecting investor concerns about the company's ability to maintain growth in the face of increasing competition from online retailers.