Procter & Gamble Slips to 37th in Trading Volume Ranking as Earnings Miss Expectations

On April 28, 2025, The's trading volume reached 13.10 billion, marking a 36.49% decrease from the previous day. This placed The in the 37th position in terms of trading volume for the day.

Procter & Gamble reported earnings of $1.54 per share for the quarter, falling short of analysts' consensus estimates of $1.57 by $0.03. The company's revenue for the quarter was $19.78 billion, which was below the consensus estimate of $20.42 billion. This decline in revenue was attributed to a 2% decrease to $19.8 billion, missing analysts' forecasts of $20.1 billion. The company also cut its guidance for both sales and core earnings per share for the fiscal year.

Procter & Gamble's CEO, Jon Moeller, acknowledged the impact of tariffs on the company's costs and indicated that price increases are likely in the next fiscal year. The company is focusing on higher-priced products, such as $380 electric toothbrushes and upgraded razors, to offset the increased costs from tariffs. This strategy aims to maintain profitability despite the challenging economic environment.

Analysts have lowered their forecasts for Procter & Gamble following the mixed results for the third quarter. The company's stock has been affected by the cut in its full-year outlook, which was driven by weaker US demand and rising cost risks due to trade tensions. Despite these challenges, Procter & Gamble remains a defensive stock with a strong track record of shareholder returns.