Private Labels Struggle in Energy Drinks Market
ByAinvest
Wednesday, Mar 25, 2026 3:32 pm ET1min read
CELH--
Private labels have historically struggled to gain traction in the energy drink market. Celsius Holdings is expected to weather added competition from Costco's new energy drinks, sold under its private-label brand, according to Stifel analysts. The company's strong brand recognition and loyal customer base are expected to help it maintain its market share.
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