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Principal Financial Group's Unique SMB Focus in Benefits and Protection Businesses.
ByAinvest
Thursday, Sep 4, 2025 5:34 pm ET1min read
Principal Financial Group's President of Benefits & Protection, Amy Friedrich, discussed the unique aspects of the company's group benefits and life insurance businesses, highlighting the focus on small to mid-sized businesses (SMBs) across both divisions. The SMB focus is a shared enterprise-wide strategy, with a sweet spot in businesses with 2-500 employees.
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