Primo Brands Corporation (PRMB) receives strong Wall Street backing as board approves $300 million buyback plan.

Primo Brands Corporation (NYSE:PRMB) has received strong support from Wall Street analysts despite being one of the best falling stocks to buy. The company's board of directors approved a $50 million increase to its existing share repurchase program, bringing the total authorization to $300 million. Analysts remain confident about the company's prospects, with Barclays maintaining a Buy rating and a $24 price target. The company is focused on healthy hydration and offers a range of products and services.