Primis Achieves IAB Tech Lab Certification for Third Consecutive Year.
ByAinvest
Tuesday, Nov 25, 2025 10:42 am ET1min read
IPG--
Primis, a video discovery platform, has achieved Open Measurement SDK Integration Validation Compliance from the IAB Tech Lab for the third consecutive year. The certification confirms that Primis meets industry standards for accurate and transparent ad viewability and impression measurement across the web. This underscores Primis' commitment to accountability, reliability, and best practices, ensuring a trusted and verifiable video experience for publishers, advertisers, and users.
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