Pressed Juicery has launched its Functional Wellness Smoothie Multipack nationwide at Costco. The 8-pack smoothie set is available in over 550 locations across the US, offering zero added sugar, real fruit, and 100% juice at an unbeatable value. The launch marks a major milestone in Pressed's fast-growing wholesale strategy, solidifying its position as a category leader. The smoothies are now available at Costco locations nationwide.
Pressed Juicery, a leading California-based wellness brand, has launched its Functional Wellness Smoothie Multipack nationwide at Costco. The 8-pack smoothie set, available in over 550 locations across the US, offers zero added sugar, real fruit, and 100% juice at an unbeatable value. This launch marks a significant milestone in Pressed's fast-growing wholesale strategy, further solidifying its position as a category leader in the refrigerated wellness beverages market.
The exclusive Costco pack is designed to cater to wellness-minded consumers seeking convenient, better-for-you options on the go. The smoothies, which were initially launched in Pressed retail stores and select wholesale accounts, have quickly become a top seller, reflecting the growing demand for plant-based, refrigerated functional beverages. According to Pressed Juicery's CEO, Justin Nedelman, the smoothies were created as a clean, satisfying alternative to sugar-loaded options [1].
The refrigerated juice category has shown a year-over-year growth of +4.7%, and Pressed Juicery is outpacing this growth as the #1 fastest-growing single-serve refrigerated juice brand, with a +27% increase compared to the prior year [1]. This growth highlights the brand's strong consumer appeal and its ability to adapt to market trends.
The launch at Costco is a strategic move for Pressed Juicery, as it aligns with the brand's mission to make healthy living convenient and delicious. With over 5,000 retail locations already in its network, including Sprouts, Albertsons, Safeway, Ralphs, and NCG, the addition of Costco locations further expands Pressed's reach and accessibility [1].
The Functional Wellness Smoothie Multipack is now available at Costco locations nationwide, providing consumers with a convenient and cost-effective way to incorporate healthy beverages into their daily routines.
References:
[1] https://www.prnewswire.com/news-releases/pressed-juicery-launches-nationwide-at-costco-with-new-functional-wellness-smoothie-multipack-302509607.html
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