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President Trump Backs American Eagle Ad Featuring Sydney Sweeney, Sends Stock Soaring
ByAinvest
Tuesday, Aug 5, 2025 9:18 pm ET1min read
President Trump backs American Eagle Outfitters (AEO) ad featuring Sydney Sweeney, calling it "HOTTEST ad out there" and declaring "being woke is for losers." Trump's support sends AEO stock up nearly 18% in Monday trading. Analysts have a Hold consensus rating on AEO stock with an average price target of $11.30 per share, implying 10.67% downside risk.
American Eagle Outfitters Inc. (NYSE: AEO) saw a significant increase in its stock price after President Donald Trump praised the company's advertising campaign featuring actress Sydney Sweeney. The endorsement, made on Truth Social, described the ad as the "HOTTEST" and sent AEO shares up nearly 18% in Monday trading.The ad campaign, titled "Sydney Sweeney Has Great Genes," sparked debate over eugenics claims. Trump's support, despite the controversy, boosted the company's stock. Analysts maintain a Hold consensus rating on AEO stock with an average price target of $11.30 per share, implying a 10.67% downside risk [4].
American Eagle Outfitters responded to the backlash by emphasizing that the ad is about the jeans and not any other message. The company's stock has been volatile in recent days, falling as much as 16% over four days before Trump's endorsement [4].
The endorsement comes as part of a broader trend where Trump has been critical of brands deemed "woke" by right-wing social media commentators and media. He compared the ad campaign to those of Jaguar and Bud Light, which he claimed were "disastrous" and "destroyed" the companies [1][3].
References:
[1] https://www.proactiveinvestors.co.uk/companies/news/1076033/american-eagle-outfitters-surges-as-trump-hails-hot-sydney-sweeney-ads-1076033.html
[2] https://nypost.com/2025/08/04/us-news/trump-gushes-about-hottest-sydney-sweeney-ad-campaign-and-says-taylor-swift-no-longer-hot-thanks-to-him/
[3] https://www.proactiveinvestors.co.uk/companies/news/1076033/american-eagle-outfitters-surges-as-trump-hails-sydney-sweenyy-ads-as-hot-1076033.html
[4] https://www.ainvest.com/news/president-trump-backs-american-eagle-sends-stock-soaring-woke-debate-2508/
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