Former U.S. President Attends U.S. Open Amid 39% Swiss Tariff

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Monday, Sep 8, 2025 4:05 am ET1min read
Aime RobotAime Summary

- Former U.S. President attended the U.S. Open in New York amid a 39% tariff on Swiss luxury goods, including watches.

- His appearance, accompanied by senior aides and family, coincided with a high-stakes Sinner-Alcaraz Grand Slam final, marking his third visit to the event in 10 years.

- A photo showing him standing beside Rolex CEO highlighted tensions between political policies and corporate diplomacy, despite recent trade disputes.

- The event underscored the intersection of global politics and business, with high-profile sports serving as platforms for cross-border engagement.

In a notable display of political and corporate synergy, the United States Open Tennis Championships, held in New York, saw an unexpected guest: the . The event, which is one of the most prestigious tennis tournaments in the world, was temporarily delayed by approximately 30 minutes to accommodate the security arrangements for his arrival. The crowd's reaction was mixed, with some cheering and others booing as he entered the Arthur Ashe Stadium, located in the Queens borough of New York, which is also his hometown.

The was accompanied by a delegation that included his son-in-law, his granddaughter, the White House Chief of Staff, the White House Press Secretary, the U.S. Attorney General, and the Treasury Secretary. The match featured a high-stakes showdown between two of the world's top tennis players: Italy's Yannick Sinner and Spain's Carlos Alcaraz. This was the third time this year that the two players faced off in a Grand Slam final, underscoring the intense rivalry and skill level of both athletes.

The 's presence at the event was particularly noteworthy given his recent imposition of a 39% tariff on Swiss products, including luxury goods like watches. Despite this, he was seen standing alongside the CEO of Rolex in a photo that circulated widely. This juxtaposition highlighted the complex interplay between politics and business, as well as the potential for diplomatic tensions to coexist with corporate partnerships.

The 's last appearance at the U.S. Open was in 2015, when he was still a presidential candidate. At that time, he attended the women's quarterfinal match featuring Serena Williams and Venus Williams. The contrast between his previous visit and his current appearance underscores the significant changes in his political status and the broader geopolitical landscape.

The event served as a reminder of the intricate relationships between global politics and international business. Despite the recent tariffs, the presence of the and the Rolex CEO at the same event suggested a level of cooperation and mutual respect that transcends political boundaries. This event also highlighted the enduring appeal of high-profile sporting events as platforms for both political and corporate engagement.

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