Prenetics Unveils IM8 to U.S. Consumers with Co-Founding Partner David Beckham

Prenetics, a leading health sciences company, has unveiled its premium supplements brand, IM8, to U.S. consumers with co-founding partner and global icon, David Beckham. The event, held in New York City on January 14, 2025, marked the brand's official entry into the U.S. market following its launch in November 2024. The two-part event featured an "Inside Out Wellness" session with holistic health advocate Deepak Chopra, M.D., and David Beckham, followed by an "Evening with IM8" featuring stage conversations with IM8's Scientific Advisory Board and David Beckham.

The IM8 brand, co-founded by David Beckham and Prenetics CEO Danny Yeung, aims to empower people to live healthier, more vibrant lives through its innovative, science-backed approach to health and wellness. The brand's hero product, Daily Ultimate Essentials, is an advanced all-in-one powder engineered to replace the complexity of multiple daily supplements. It contains 92 nutrient-rich ingredients, including clinical doses of CoQ10 for heart health and MSM for joint and muscle support, as well as a pioneering blend of pre-, pro-, and postbiotics to optimize gut health and nutrient absorption.

In a 12-week randomized clinical trial conducted by the San Francisco Research Institute, IM8 Daily Ultimate Essentials demonstrated outstanding benefits in just 30 days. Ninety-three percent of participants felt a noticeable boost in daily energy levels, 73% experienced greater endurance during physical activity, 60% felt less bloated and had improved digestion, and 60% saw visible changes in the health of their hair, skin, and nails. These early findings showcase the powerful impact of IM8's 92 nutrient-rich ingredients.

IM8 Daily Ultimate Longevity, a daily single capsule crafted for cellular rejuvenation and healthy aging, is designed to support NAD+ levels and powered by patent-pending Cell Rejuvenation Technology 8 (CRT8). Both products are vegan, non-GMO, and contain no artificial flavors, colors, or sweeteners, making them accessible to health-conscious consumers worldwide.

The IM8 brand is backed by a world-class Scientific Advisory Board, comprising experts from academia, medicine, and space science. This exceptional team ensures that IM8's formulas deliver unmatched efficacy and innovation. The board includes Dr. Dawn Mussallem (Oncologist, Mayo Clinic), Dr. James Green (Former Chief Scientist, NASA), Prof. Suzanne Devkota (Director of Microbiome Research, Cedars-Sinai Medical Center), and others.

Customer interest in IM8 surged after David Beckham appeared on the TODAY Show and when health, fitness, and lifestyle influencers shared the IM8 story with their global audiences. This comes on the heels of IM8 Daily Ultimate Essentials' NSF Certified for Sport® certification, a globally recognized standard for supplement safety, quality, and transparency.

"Today is about more than just launching a product. It's about starting a movement—a commitment to empowering people to live healthier, more vibrant lives," said IM8 co-founding partner and CEO, Danny Yeung. "I've been drinking IM8 every day for six months, and I feel the difference. Health has always been a priority for me, and with IM8, we set out to create something truly effective. Backed by science, built for daily life—IM8 works."

The partnership between Prenetics and David Beckham has significantly enhanced the credibility and marketability of the IM8 brand in the U.S. and globally. David Beckham's global recognition and influence, along with his personal endorsement of IM8 products, have drawn attention to the brand and attracted a wider audience. The strong scientific foundation provided by Prenetics, a leading health sciences company, instills confidence in consumers, making the IM8 brand more appealing.

In conclusion, Prenetics' unveiling of IM8 to U.S. consumers with co-founding partner David Beckham marks a significant milestone for the brand. With its innovative, science-backed approach to health and wellness, IM8 is poised to make a lasting impact on the consumer health market. The brand's commitment to empowering people to live healthier, more vibrant lives, combined with its strong scientific foundation and celebrity endorsement, positions IM8 as a formidable player in the global health and wellness landscape.