PowerBand Solutions Inc. Embarks on a New Chapter: AmeriTrust Financial Technologies Inc.

PowerBand Solutions Inc., a leading fintech platform specializing in auto finance and used vehicle lease originations, has announced a significant milestone: a name change to AmeriTrust Financial Technologies Inc. This strategic move, approved by shareholders on September 18, 2024, will take effect on October 23, 2024, marking a new chapter in the company's history.

The name change to AmeriTrust aligns with PowerBand's mission to deliver trusted, innovative financing solutions to the automotive industry. The new name reflects the company's commitment to building trust with its customers, stakeholders, and partners. It also signifies a fresh beginning and a renewed focus on its core values and strategic direction.


The rebranding to AmeriTrust offers several potential branding advantages for PowerBand in the competitive fintech landscape. The new name is more descriptive of the company's core business and better communicates its value proposition. It also provides a clean slate, allowing PowerBand to differentiate itself from its competitors and establish a stronger brand identity.

Moreover, the name change may impact PowerBand's ability to attract and retain investors and partners in the financial technology sector. A strong brand can enhance the company's credibility and appeal, making it more attractive to potential investors and partners. The new name, AmeriTrust, is designed to evoke confidence and trust, which are crucial in the financial services industry.

PowerBand has taken several steps to ensure a smooth transition for shareholders and other stakeholders during the name change process. The company has obtained necessary regulatory approvals and will begin trading under the new ticker symbol, "AMT," on the TSX Venture Exchange on October 23, 2024. Certificates representing the common shares of the Company will not be affected by the Name Change, and no further actions are required by shareholders.


In conclusion, PowerBand Solutions Inc.'s name change to AmeriTrust Financial Technologies Inc. is a strategic move that aligns with the company's mission and target market. The rebranding offers potential branding advantages and may enhance PowerBand's ability to attract and retain investors and partners. With a smooth transition process in place, PowerBand is well-positioned to continue delivering trusted and innovative financing solutions in the automotive industry.