Porsche Sets All-Time Half-Year Record in U.S. Retail Sales for 2025

Porsche reports a record-breaking US retail sales for the first half of 2025, with 19,812 vehicles sold, up 4.91% from Q1 2025. The Macan led the sales with 14,563 units sold, a 21.32% increase from 2024. The Panamera saw a significant sales jump from 1,675 in 2024 to 2,620 in 2025. Porsche Approved Certified Pre-Owned sales totaled 11,610 vehicles, up 15% from Q2 2024.

Porsche Cars North America, Inc. (PCNA) has announced its second-quarter retail sales figures, revealing a significant increase in vehicle deliveries in the United States. The company sold 19,812 vehicles in the second quarter of 2025, marking a 4.91% rise from the first quarter of the same year. This performance follows a strong first half of the year, with a 11.4% increase compared to the same period in 2024, making it the best half-year in PCNA history [1].

The Macan was the standout performer, selling 14,563 units in the first six months of 2025, a 21.32% increase from the previous year. The Panamera also saw a notable jump in sales, rising from 1,675 units in 2024 to 2,620 units in 2025 [1]. Porsche Approved Certified Pre-Owned (CPO) sales in the U.S. totaled 11,610 vehicles in the second quarter of 2025, representing a 15% increase from the same period in 2024 [1].

Despite a volatile market, PCNA President and CEO Timo Resch attributed the strong sales to the outstanding customer experience delivered by Porsche Centers and the company's commitment to offering a mix of ICE, hybrid, and fully electric vehicles [1]. The success of the Macan, particularly its electric variant, has been a significant driver of these results.

North America remains the largest sales region for Porsche, with 43,577 deliveries in the first half of 2025, a 10% increase from the previous year. This growth is primarily attributed to higher product availability and price protection offered due to increased import tariffs [2].

Globally, Porsche's sales fell by 6% in the first half of 2025 compared to the same period in 2024, with the 911 model seeing a 9% decline. The 718 Boxster and 718 Cayman models also experienced a 12% decrease in sales, primarily due to limited model availability resulting from EU cybersecurity regulations [3]. However, the Macan's 15% increase in sales, with nearly 60% of its units being electric, has been a bright spot for the company [3].

Looking ahead, Porsche expects the environment to remain challenging, necessitating careful balancing of supply and demand in line with its 'value over volume' strategy [2]. The company's highly attractive and almost completely renewed product range is expected to continue covering diverse customer requirements worldwide.

References:
[1] https://newsroom.porsche.com/en_US/2025/company/Porsche-reports-US-2025-Q2-retail-sales-39934.html
[2] https://newsroom.porsche.com/en/2025/company/porsche-deliveries-first-half-2025-39972.html
[3] https://www.marketscreener.com/quote/stock/PORSCHE-AG-144458103/news/Porsche-AG-H1-sales-down-6-50455374/