Pop Mart Expands Global Reach with Bangkok Store Opening

Pop Mart International Group, a Chinese toy manufacturer, has opened its largest store in the world in Bangkok, Thailand. The store marks the company's global expansion and aims to reach a wider customer base. Pop Mart is known for its "blind box" products, which have been popular across Asia. The store opening highlights the company's growing presence in the global market.

Pop Mart International Group, a leading Chinese toy manufacturer, has made a significant stride in its global expansion by opening its largest store in the world in Bangkok, Thailand. The new flagship store, set to open on August 8, 2025, at ICONSIAM, is not only a testament to the company's growing presence but also a strategic move to reach a wider customer base [1].

Spanning over 8,000 square feet, the store is designed to be an immersive experience for visitors, featuring Thailand-exclusive items, colorful displays, and a rooftop view. One of the main highlights is a 4-metre MOLLY statue dressed in traditional Thai costume, designed by Kenny Wong, the artist behind MOLLY. The store's bright, circus-inspired design, complete with a giant Rubik's Cube section, is sure to attract both locals and tourists [1].

Inside the store, visitors can explore various interactive areas, including limited-edition blind boxes and special merchandise that will launch exclusively in Thailand before anywhere else. After exploring, fans can unwind at the POP MART café, the first one outside of China, offering a themed menu surrounded by their favorite characters [1].

The store's location, about a 30-minute drive from Bangkok's city center, also allows visitors to enjoy several interactive areas around ICONSIAM, such as the HELLO, MOON Exhibition and a giant blind box boat ride along the Chao Phraya River [1].

Pop Mart's success is not limited to physical stores. The company's digital presence, including its app, is also growing rapidly. Pop Mart is the 6th most downloaded free app in the US Apple App Store, indicating a strong demand for its products [2].

The opening of this flagship store comes at a time when Pop Mart's stock has seen significant growth, with a year-to-date increase of 186.79% [2]. This growth is partly due to the popularity of its blind-box products, particularly the Labubus, which have become a cultural phenomenon in the US and other global markets [2].

While the future of the Labubu trend remains uncertain, the opening of Pop Mart's largest store in Bangkok underscores the company's commitment to expanding its global footprint. This move is likely to further cement Pop Mart's position as a leading player in the global toy market [2].

References:
[1] https://girlstyle.com/sg/article/155876/pop-mart-iconsiam-largest-flagship-bangkok
[2] https://kraneshares.com/labubus-how-pop-marts-newest-craze-reflects-chinese-cultural-influence-in-the-u-s/