Polymarket to Provide Prediction Data to Wall Street Journal, Barron's in Dow Jones Deal

Polymarket, one of the leading prediction market platforms, has signed an exclusive data-sharing deal with Dow Jones Media. Under the agreement, Polymarket data will be displayed online and in print, including in features like an earnings calendar.

The partnership aims to provide readers with market-based probabilities on economic, political, and cultural topics. Data from Polymarket will be integrated into dedicated modules on Dow Jones digital properties and select print placements.

This collaboration marks a significant step in the growing adoption of prediction markets in financial journalism. It also aligns with a broader trend of media organizations integrating real-time predictive data into their content strategies.

Why Did This Happen?

Dow Jones sees prediction markets as a source of real-time insight into collective beliefs about future events. According to Almar Latour, CEO of Dow Jones, the partnership reflects the importance of this data in a rapidly evolving information landscape.

Shayne Coplan, founder and CEO of Polymarket, emphasized that combining journalistic insight with real-time market probabilities creates a more comprehensive news experience for readers.

Polymarket has seen significant growth in 2025, reaching a valuation of $9 billion, and is now expanding its partnership network across media and financial platforms.

How Did Markets React?

The integration of Polymarket data into major financial publications highlights the increasing acceptance of prediction markets as a legitimate source of predictive intelligence. For financial institutions, these platforms offer a way to gather decentralized, crowd-sourced insights into potential future outcomes.

The partnership also signals a shift in how media organizations are using data to inform readers. Features like the earnings calendar will give investors access to expected results for publicly traded companies, potentially influencing market behavior.

What Are Analysts Watching Next?

Analysts are paying attention to how prediction market data is used beyond financial reporting. For example, prediction market data is now appearing in search results on platforms like Google Finance and Yahoo Finance.

Leo Chan, co-founder and CEO of Sportstensor, noted that prediction market data is valuable not only to traders but also to financial institutions that want to use it for decision-making.

Looking ahead, the success of this partnership could encourage other media outlets to adopt similar strategies, further integrating prediction market insights into news and analysis.