Polymarket Enters Exclusive Partnership with Dow Jones Media

Polymarket has announced a new partnership with Dow Jones to provide prediction market data for use in its news publications. The deal includes data being featured in print and online in outlets such as the Wall Street Journal and Barron's according to Bloomberg.

Dow Jones will integrate the prediction data into new features like an earnings calendar, showing expected outcomes for publicly traded companies. This marks the first media partnership for Polymarket.

The move comes as prediction markets gain traction among investors and media organizations. Similar arrangements have been made by other exchanges, like Kalshi, with networks such as CNBC and CNN.

Why the Move Happened

The partnership was driven by Polymarket's efforts to expand its reach after resuming U.S. services in late 2025. This followed a 2022 settlement with the Commodity Futures Trading Commission over unregistered operations.

Dow Jones, a division of News Corp, recognized an opportunity to integrate prediction data into its financial reporting, enhancing its offerings for readers interested in market trends.

Regulatory scrutiny has long surrounded prediction markets, with some state officials classifying them as unlicensed gambling. This deal could signal a shift in how such data is perceived by mainstream media.

How Markets Responded

There has been limited immediate reaction from the stock market, as the deal involves data rather than direct investment products. However, investors in the prediction market sector are watching for further integration of such data into financial reporting.

Some analysts suggest this partnership could legitimize prediction markets, encouraging more institutional and retail investors to engage with them as tools for market analysis.

The Wall Street Journal and other outlets are expected to begin publishing Polymarket data later this week, according to the companies.

What Analysts Are Watching

Market observers are looking for signs that prediction market data will influence investor sentiment or financial forecasting. The inclusion of such data in prominent financial publications could change how traders approach market outcomes.

Regulatory developments will also be key. While this is the first media partnership for Polymarket, other platforms have already secured data deals with major networks. Continued expansion could prompt further action from federal and state regulators.

Investors are also monitoring how data from prediction markets might affect broader market trends, especially in high-profile events such as earnings reports or policy announcements.