Pollard Banknote's Digital Leap: Enhancing Player Engagement with Irish National Lottery
Monday, Dec 9, 2024 12:47 pm ET
Pollard Banknote, a leading lottery partner, has taken a significant step in enhancing player engagement and retention by partnering with the Irish National Lottery to launch a new mobile app and eInstant games portfolio. This strategic move, announced on December 9, 2024, is set to revolutionize the digital lottery experience in Ireland.
The new mobile app, developed by Pollard Banknote's subsidiary, mkodo, offers full transactional functionality, enabling features such as player registration, internet gaming purchases, and lottery ticket scanning. This high-performance app leverages modern technology and user interface frameworks to optimize performance and player engagement. The app is designed to deliver an enhanced user experience (UX), providing a convenient and exciting way to purchase and play lottery games while reinforcing the Lottery's commitment to security and responsible play.
In addition to the mobile app, Pollard Banknote has developed a diverse portfolio of 11 eInstant games for the Irish market. This portfolio features a blend of popular titles like Super Riches, Jungle Cashword, and Sizzling Hot 7s, seamlessly integrated with PLI's central gaming system, provided by Intralot. The diverse portfolio caters to various player preferences, increasing the likelihood of repeat play and loyalty.
The launch of the new mobile app and eInstant games portfolio is expected to enhance player engagement and retention through several strategic initiatives. Firstly, the mobile app offers convenience and accessibility, attracting and retaining players who value ease of use and flexibility. Secondly, the diverse portfolio of eInstant games caters to a wide range of player preferences, providing a more immersive and exciting gaming experience. Lastly, the seamless integration of these games with PLI's central gaming system ensures a smooth and efficient user experience, further enhancing player satisfaction and retention.
Pollard Banknote's new mobile app and eInstant games portfolio differentiate the company's offerings in the digital lottery space by providing an immersive and convenient player experience. The diverse portfolio, coupled with the enhanced mobile app, sets Pollard Banknote apart from competitors and drives player loyalty.
In conclusion, Pollard Banknote's partnership with the Irish National Lottery to launch a new mobile app and eInstant games portfolio is a strategic move that enhances player engagement and retention. The diverse portfolio of eInstant games and the enhanced mobile app, featuring full transactional functionality, offer a convenient and exciting way to purchase and play lottery games. This innovative approach to digital lottery experiences is likely to drive player loyalty and reinforce the Lottery's commitment to security and responsible play.