Polestar Expands into France with Direct-to-Consumer Sales and Retail Presence

Polestar, a premium electric car brand owned by Geely, has initiated sales in France, marking its entry into its 28th market. The full model line-up, including the Polestar 2, Polestar 3, and Polestar 4, is now available for order in France. The brand will have direct-to-consumer sales through its website and physical retail presence, with plans to establish locations in up to ten key cities in the latter half of the year. Polestar has also reported a 4% increase in year-over-year revenue for the first quarter of 2025, attributing the growth to a rise in electric vehicle sales and an improved gross margin.

Polestar, the premium electric car brand owned by Geely, has initiated sales in France, marking its entry into its 28th market. The full model line-up, including the Polestar 2, Polestar 3, and Polestar 4, is now available for order in France. The brand will have direct-to-consumer sales through its website and physical retail presence, with plans to establish locations in up to ten key cities in the latter half of the year [1].

Polestar's managing director for France, Stéphane Le Guével, announced the expansion plans to Reuters, stating that France will be one of the company's three main European markets, alongside Britain and Sweden. The company plans to start taking orders for its models on Wednesday, with prices ranging from €46,800 to €79,800 [1].

The first showroom in France is expected to open in Le Mans in July, with initial deliveries slated for October. Polestar's expansion into France comes amid a challenging market environment, including tariff pressures and a slowdown in electric vehicle demand. However, the company remains optimistic about the potential of the European market, which currently accounts for a majority of its sales [1].

Polestar reported a 4% increase in year-over-year revenue for the first quarter of 2025, attributing the growth to a rise in electric vehicle sales and an improved gross margin. The company's net loss in the three months through the end of March fell to $190 million from $276 million in the corresponding period of 2024 [1].

Despite the challenging market conditions, Polestar's stock has gained about 39% over the past 12 months, although it has been trading 3% lower in pre-market trading on Wednesday [1].

References:
[1] https://stocktwits.com/news-articles/markets/equity/polestar-to-resume-expansion-into-new-markets-with-france-report/chlaYRrRbCF
[2] https://www.cryptopolitan.com/french-tesla-owners-embarrassed-as-musks-politics-turn-cars-into-far-right-symbols/
[3] https://investorempires.com/polestar-restarts-market-expansion-with-france/
[4] https://www.marketscreener.com/quote/stock/POLESTAR-AUTOMOTIVE-HOLDI-139989540/news/Polestar-restarts-market-expansion-with-France-50211077/