Poland Gift Card Market to Reach $2.77 Billion by 2029: Biedronka, Dino, Lidl, Kaufland, Zabka, Allergo, Media Expert, Empik, RTV Euro AGD, & Stokrotka

The gift card market in Poland is expected to grow by 8.6% annually to reach $2.07 billion in 2025. The market experienced a CAGR of 9.6% during 2020-2024 and is forecasted to grow at a CAGR of 7.5% during 2025-2029, reaching approximately $2.77 billion by 2029. The market is segmented by digital and e-gift card sales, distribution channels, key occasions, demographic trends, and market share statistics of leading retailers.

The Polish gift card market is experiencing remarkable growth, with a projected CAGR of 7.4% from 2023 to 2027 [1]. This expansion is driven by a variety of factors, including the rise of e-commerce, increased adoption for remote work incentives, and digital gifting.

In 2022, the Polish gift card market was valued at $1.617 billion, reflecting a CAGR of 7.2% from 2018 to 2022 [1]. This growth can be attributed to the increasing popularity of gift cards as a convenient and flexible way to make purchases, both for consumers and businesses.

One of the key drivers of the Polish gift card market's growth is the rise of e-commerce. With more consumers turning to online shopping, digital gift cards have become an increasingly popular option. In fact, the digital gift card market in Poland is expected to grow at a CAGR of 8.7% from 2023 to 2028, reaching a value of $1.37 billion by 2028 [1].

Another factor contributing to the growth of the Polish gift card market is the increased adoption of gift cards as a way to incentivize remote workers. With more businesses allowing their employees to work from home, gift cards have become a popular way to show appreciation and reward employees for their hard work.

The Polish government, hospitality, and travel industries are also playing a role in the growth of the gift card market. These industries have been implementing initiatives to encourage the use of gift cards as a way to stimulate growth and revive their industries following the COVID-19 pandemic.

Despite the strong growth prospects for the Polish gift card market, there are also risks and challenges that must be addressed. These include increasing competition from other forms of payment, concerns about security and fraud, and potential regulatory changes.

In conclusion, the Polish gift card market is a dynamic and growing industry, with a projected value of $2.325 billion by 2027. With a range of factors driving growth, including the rise of e-commerce, increased adoption for remote work incentives, and initiatives by government, hospitality, and travel industries, the market is poised for continued expansion in the coming years.

References:
[1] Poland Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics (Databook) - Q1 2023 Update. ResearchAndMarkets.com. https://www.globenewswire.com/news-release/2023/03/15/2627507/28124/en/Poland-Gift-Card-and-Incentive-Card-Market-Intelligence-and-Future-Growth-Dynamics-Databook-Q1-2023-Update-Sector-to-Reach-2-32-Billion-by-2027-at-a-7-4-CAGR.html