Pokémon Cards Outperform Nvidia Stock, S&P 500 with 3,261% Gain Over Two Decades

Gen Z men are increasingly drawn to Pokémon cards, driven by a belief that these collectibles could outperform traditional investments like Nvidia stock and the S&P 500. This phenomenon, often referred to as “boy math,” suggests that the value of Pokémon cards has surged significantly over the years, with some cards appreciating by as much as 3,261% over two decades. Even on a one-year basis, the average Pokémon card has seen a nearly 46% increase in value, far outpacing the returns of hot stocks and the broader market.

This obsession is not just limited to individual collectors; it has also captured the attention of influencers and celebrities. Logan Paul, a prominent YouTuber, has spent millions on Pokémon cards, profiting from the views generated by his content. His purchase of a PSA Grade 10 Pikachu Illustrator card for $5.275 million set a Guinness World Record, highlighting the extreme value that some collectors place on these items.

However, the frenzy around Pokémon cards is not without its risks. Some collectors have found themselves in financial trouble due to their obsession. A caller on a personal finance podcast revealed that he had racked up $26,000 in credit card debt in just four months, all in an attempt to buy and resell Pokémon cards. This incident underscores the potential for financial irresponsibility that can accompany the hobby.

Despite these risks, the trading card industry continues to thrive. The total gross value of cards on eBay has increased for nine consecutive quarters, driven by a combination of nostalgia, community engagement, and the influence of social media. The industry has also seen significant growth in events and conventions, with nearly 125,000 fans attending a recent event centered around sports and collectibles.

Retailers like GameStop have taken notice of this trend, with collectibles making up 29% of the company’s sales in the first quarter of 2025. The electronics store has identified trading cards as a natural extension of its existing business, aligning with its core customer base and physical retail model. This shift highlights the growing importance of the trading card market in the broader retail landscape.

The appeal of Pokémon cards extends beyond financial considerations. For many collectors, the hobby provides a sense of community and a break from the digital world. Ryan Hoge, the president of PSA, one of the biggest companies that evaluates the condition and authenticity of trading cards, enjoys collecting cards even if they are stored away. He sees the hobby as a way to interact with like-minded individuals and hold something tangible in a world dominated by digital experiences.

In summary, the obsession with Pokémon cards among Gen Z men is driven by a belief in their potential for significant returns, fueled by nostalgia and community engagement. While the hobby can be financially risky, it also provides a sense of community and a break from the digital world. The industry continues to thrive, with retailers and influencers taking notice of its growing importance. However, collectors must be mindful of the potential for financial irresponsibility and ensure that their hobby remains a source of enjoyment rather than a financial burden.